Recently The whole Internet talk about one topic: Clash of Titans: Apple Vs Facebook, regarding Privacy. We collaborate with the two giants directly, but we are proud to say that we do things in our way, to improve the life of our actors.
Tim Cook’s Keynote on Privacy from the CPCD conference held in Brussels, caught our interest for the whole 12 minutes. We agree with the CEO on the fact that, “The security is the foundation of privacy […] no one needs to trade away the rights of their users to deliver a great product.”
Apple Privacy Standards have changed the privacy game around the world, providing greater transparency into the opaque and shady data practices of certain businesses.
At AppiMonkey, we affirm the same thing. Privacy is the foundation of the future relationship between advertisers and consumers.
We will be shedding the light on the four Principles of Apple’s Policy.
Processing data on the device, wherever possible, rather than sending it to Apple servers, to protect user privacy and minimize data collection.
User Transparency and Control
Making sure that users know what data is shared and how it is used, and that they can exercise control over it.
Our engineers work with industry grade encryption and security practices to keep the collected data secure.
Our vision of our environment is embedded in the term "Security." Furthermore, contributing to making the world more ethical is of immense significance to us.
Apple’s CEO defines a successful application as follows, and all we can say is that we are pleased to include our application in the same definition:
“We believe that ethical technology is technology that works for you, it's technology that helps you sleep not keeps you up, that tells you when you've had enough, that gives you space to create or draw or write or learn not refresh […] an application that always puts privacy and security first, because no one needs to trade away the rights of their users to deliver a great product.”
The privacy of our users is vital to us, and in our Code of Ethics, we decided that even though our advertisers target our users with their advertisements, no personally identifiable information about our users would leave AppiMonkey.
Data Minimization is about letting the applications collect only the minimum amount of data required to deliver what the users will need for a given service.
Here, we tend to think that the choice would be granted to the user to decide the "minimum amount" and that no one has the freedom to intervene with the rights of others, in particular that the minimum age allowed for our users to have is 18 years old. However, we agree that the minimum amount of data needed to obtain major outcomes, is the minimum amount of data that would be demanded from our users.
In their new Paper: “A day in the life of your data”, Apple brought to light the fact that, through those four principles, Apple’s goal has always been to let users share data as they wish, in a way that is safe, a way they understand and control.
We cannot stress this enough, our first value at AppiMonkey, is Transparency. We need to let our users to be fully aware of their power and control over their data, the reason why we collected it and the purpose of this collect.
Article written by Youssef GRIDDA